Project Lead for VAMFF Pop Up and Events

Conceptualised, briefed, and produced a 10 day multi brand retail activation and an off-site exhibition as a part of the 2020 Virgin Australia Melbourne Fashion Festival. The activation was positioned to promote 13 emerging Australian designers in a premium retail location. In addition to producing a completely fitted out shop front, I organised 4 in-store events with panel talks (for industry and the general public), 3 business development workshops for the participating brands and a 1 day workshop series for design students.

Core skills

creative direction, visual merchandising, project management, budget management, partnerships, venue management, event management, staff management, content development, coordinating logistics, communications both internally and externally.