Melbourne Fashion Week Activation

Conceptualised, briefed, and produced an 8 day multi brand pop up activation as a part of the 2019 Melbourne Fashion Week. The activation was positioned to promote 20 emerging Australian designers in the Melbourne Town Hall where all the runways took place. The heritage space was transformed to present as a modern display for the public to browse and discover up and coming brands on their way to the runway shows. I also organised 1 launch event for industry, 2 business development workshops for the participating brands and collaborated with the MFW team on a street runway featuring a selection of the brands.

Core skills.

creative direction, visual merchandising, project management, budget management, partnerships, venue management, event management, staff management, content development, coordinating logistics, communications both internally and externally.