A selection of work past and present.
Fashion
Responsible for 90M annual turnover across global mens and womens footwear product ranges. Managed complete range strategy and product creation from concept to finished product. Collaborated with global retail team to executed a unified 360 brand concept for the adidas NEO own retail stores. Oversaw celebrity collaborations.
product strategy, marketing strategy, creative direction, project management
adidas
Tech
Rntr. is a funded Australian fashion tech startup. I was engaged to lead the brand, marketing and strategic partnerships arm of the business. As a result, Rntr. onboarded their first 20 brand partners and secured pre-seed investment, reaching a valuation of $5M.
thought leadership, brand strategy, investor relations, creative direction, project management, UX, strategic partnerships, team building, story telling.
Rntr.
Beauty
Mother SPF is one of Australia’s fastest growing skincare brands with a focus on natural high performance SPF. I was engaged to refine their brand direction and bring clarity to their comms and channel strategy as they gear up for global expansion.
brand strategy, customer insights, comms strategy, creative direction
Mother SPF
Tech
CICON is a funded UK fashion tech startup operating in the circularity space. I was engaged to lead their expansion into Australia, setting up their network of aligned strategic partnerships.
strategic partnership strategy
CICON
Wellness
I was engaged to support an early stage wellness startup with refining their disruptive point of difference in the market, from getting razor sharp on their brand ID to guiding the development of their app, to mapping out a go-to-market strategy for a successful launch. The product is yet to launch - more to come!
startup brand strategy, product strategy, go-to-market strategy
Wellness App
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