Retail Activation at The Strand Arcade

Conceptualised, briefed, and produced a 4-week multi brand retail activation across the 2019 Mercedes Benz Fashion Week Australia. The activation was positioned to promote 14 emerging Australian designers in one of Sydney’s most esteemed retail locations. In addition to producing a completely fitted out shop front, I organised 2 launch events for industry and the general public), 10 meet the maker events and 3 business development workshops for the participating brands.

This activation and campaign played a huge role in developing the Curated program in Sydney, raising the awareness around local brands and developing integral partnerships for future activations (interest from IMG, Property NSW, etc) 

Core skills.

creative direction, visual merchandising, project management, budget management, partnerships, venue management, event management, staff management, content development, coordinating logistics, communications both internally and externally.