AFC Curated Campaign
Conceptualised, briefed, and coordinated the production and implementation of the 2020 AFC Curated campaign. This campaign, highlighting the beauty of local design and connection to country, has played a huge role in promoting the AFC Curated program and the quality of Australian fashion. It was used as a part of in-store displays and an off-site exhibition during the Virgin Australia Fashion Festival, website, digital ads, EDMs, Facebook, Instagram and multiple media releases.
Core skills.
creative direction, project management, budget management, photo shoot coordination, film coordination, sponsorship, strategy, sourcing and booking talent, staff management, run sheets.
Team
Sr. Project Manager: Lisa Kjerulf
Production: The Noun Collective
DOP: David Child
Photographer: Katrina Parker
Creative Direction: Jay Woods
1st AC / Drone: Caleb Graham Films
Hair + makeup: Anneke Knock
Stylist: Naomi Jimenez
Talent: Leia Holloway and Maui Tatam
Post Production: Justina Edwards & David Child
Sound mix: Ben Oakley
Supported by City of Sydney
Featuring collections from Lindsay Nicholas New York, Method of Denim, Sunshine Symbol, Aura Studios, simétrie, byfreer, Frank and Dollys, Iole Lingerie, Liandra Swim, Perple, Serpent & the Swan, X NIHILO, and Surrounded By Ghosts.
