Virtual B2B Showroom Activation

Collaborated with ORDRE.com to create an Australian collective virtual showroom called AFC VIRTUAL to be promoted to international buyers at the wake of Covid-19. This activation and campaign has played an integral role in facilitating continued business for Australian brands during uncertain times and highlighting the quality of Australian design. The program’s success has brought new partnership interest from businesses and organisations in Europe, Asia and Australia.

Featuring collections from PE. Nation, Ginger & Smart, Camilla, Aje, Helen Kaminski, We Are Kindred, Mndatory, COMMAS, Et Cetera Woman, Shapes in the Sand, NGALI, Third Form, Mastani, Strateus Carlucci, Brigid McLaughlin and more…

Core skills.

project management, brand strategy, creative briefing, budget management, partnerships, content development, coordinating logistics, communications both internally and externally.